MINNEAPOLIS With the launch of the chain’s first TV commercial, Caribou Coffee is debuting a line of mochas and hot chocolate beverages made with real chocolate, and it’s pulling the strings on a large, integrated marketing campaign that some say is aimed directly at segment leader Starbucks Coffee. “Hang on to your hat,” said Alfredo Martel, the coffeehouse chain’s senior vice president of marketing. “We’ll be offering our guests lots of innovation and value over the next 18 months.”Parent ...
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Contact: Desiree Torres Desiree.Torres@penton.com