MINNEAPOLIS Caribou Coffee, the nationâ€™s second-largest coffeehouse chain, unveiled Monday a brand makeover and a new line of tea-based lattes. The 17-year-old chain has updated its logo, signage, packaging and dĂ©cor in a rebranding that carries the new tagline â€śLife is short. Stay awake for it.â€ť Caribouâ€™s new look represents the most visible part of the companyâ€™s strategy to shift focus away from system expansion and toward growing sales by improving the customer experience ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!