MINNEAPOLIS Caribou Coffee, the nationâ€™s second-largest coffeehouse chain, unveiled Monday a brand makeover and a new line of tea-based lattes. The 17-year-old chain has updated its logo, signage, packaging and dĂ©cor in a rebranding that carries the new tagline â€śLife is short. Stay awake for it.â€ť Caribouâ€™s new look represents the most visible part of the companyâ€™s strategy to shift focus away from system expansion and toward growing sales by improving the customer experience ...
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Contact: Desiree Torres Desiree.Torres@penton.com