MINNEAPOLIS Caribou Coffee, the nationâs second-largest coffeehouse chain, unveiled Monday a brand makeover and a new line of tea-based lattes. The 17-year-old chain has updated its logo, signage, packaging and dĂ©cor in a rebranding that carries the new tagline âLife is short. Stay awake for it.â Caribouâs new look represents the most visible part of the companyâs strategy to shift focus away from system expansion and toward growing sales by improving the customer experience ...
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