CARPINTERIA Calif. The TV spots are real but the restaurant is fake in a new campaign for Carl’s Jr. and Hardee’s. The campaign promotes the Black Angus beef burgers at both chains and the new Prime Rib Thickburger at Hardee’s by recording customer reactions at the fake “Grade A Restaurant” when they’re told that the $14 to $20 burgers they’d just eaten were actually the lower-priced burgers served at Carl’s Jr. ad Hardee’s.The restaurant was specifically built to resemble a gourmet ...
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Contact: Desiree Torres Desiree.Torres@penton.com