The Carl’s Jr. and Hardee’s quick-service chains are planning to launch a multifaceted promotion in mid-November tied to the release of the action-comedy film “The Green Hornet,” starring Seth Rogen. After catering a party promoting the film at the annual Comic-Con event in San Diego last week, officials from the chains' parent company, CKE Restaurants Inc., announced the sponsorship relationship with Sony’s Columbia Pictures, which is scheduled to release the ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.