The Carl’s Jr. and Hardee’s quick-service chains are planning to launch a multifaceted promotion in mid-November tied to the release of the action-comedy film “The Green Hornet,” starring Seth Rogen. After catering a party promoting the film at the annual Comic-Con event in San Diego last week, officials from the chains' parent company, CKE Restaurants Inc., announced the sponsorship relationship with Sony’s Columbia Pictures, which is scheduled to release the ...
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Contact: Desiree Torres Desiree.Torres@penton.com