CARROLLTON TEXAS T.G.I. Friday’s president and chief executive, recalls that people in the industry thought “we were nuts” when the chain began offering smaller portions at lower prices a year ago. —Richard Snead, At the time, Snead admitted the idea of possibly reducing check averages with no guarantee of increasing traffic was “kind of scary.” —Richard Snead, Earlier this month, however, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
