Applebee’s, Chili’s and Friday’s see benefits from different marketing strategies, research firm finds
The three largest casual-dining brands recently found there’s more than one way to appeal to parents. Over the past few weeks, Applebee’s, Chili’s and T.G.I. Friday’s each improved their “buzz scores” among adults with children younger than 18 by using different methods, according to consumer research firm YouGov BrandIndex. The research firm calculates that brand perception metric by surveying 5,000 consumers every day and asking, “If you’ve ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!