Applebee’s, Chili’s and Friday’s see benefits from different marketing strategies, research firm finds
The three largest casual-dining brands recently found there’s more than one way to appeal to parents. Over the past few weeks, Applebee’s, Chili’s and T.G.I. Friday’s each improved their “buzz scores” among adults with children younger than 18 by using different methods, according to consumer research firm YouGov BrandIndex. The research firm calculates that brand perception metric by surveying 5,000 consumers every day and asking, “If you’ve ...
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