P.F. Chang’s, Olive Garden, Applebee’s aim to lure customers midday with quick, flexible lunch options
While the recession tried to eat the lunch of casual-dining restaurants’ afternoon daypart, major chains fought back by retooling lunch promotions and offering guests time and menu flexibility. A new round of lunchroom wars has been launched. P.F. Chang’s China Bistro this week introduced its “more affordable” lunch program that offers more than 20 items in combos under $10, as well as a “pick two” Dim Sum Lunch at $7.45. Applebee’s also recently ...
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Contact: Desiree Torres Desiree.Torres@penton.com