STAMFORD Conn. Onsite foodservice provider Centerplate Inc. said Tuesday it has closed a deal with Jamba Juice to offer the quick-service snack chain’s healthful foods and beverages at select convention center, sports stadium and entertainment venues nationwide.
The deal calls for Jamba Juice kiosks to be set up at those accounts beginning next year, with further growth expected later in 2010.
Bob Pascal, senior vice president of marketing and sales for Centerplate, said the company was “thrilled to offer … clients and guests the Jamba Juice line of products, enhancing our foodservice menu line-up with additional healthy choices.”
Jamba Juice parent Jamba Inc. said the deal will allow the brand to reach new customers.
“Our relationship with Centerplate gives us the opportunity to bring great-tasting, healthy lifestyle products to fans while they are cheering for their preferred team or singing along with their favorite brand,” said James White, Jamba president and chief executive. “We have always been an active lifestyle brand, and now we have the potential to reach new fans in arenas, stadiums, and convention centers across the nation.”
The deal with Jamba Juice is the latest in a series of high-profile transactions that Centerplate has completed in recent months. The company acquired contract foodservice competitor Boston Culinary Group in November, and will serve as a hospitality partner for the 2010 Winter Olympics in Vancouver, B.C.
After years of financial missteps and shareholder unrest, Centerplate was acquired in 2008 by private equity firm Kohlberg & Co. for about $200 million. Des Hague, former president of IHOP Restaurants, was appointed president and chief executive of the onsite company and assigned with the task of overseeing the company’s potential turnaround.
Contact Elissa Elan at [email protected].