Restaurant brands that tout their product quality and value continued to get through to consumers last year, according to “buzz score” data compiled by marketing research firm BrandIndex. BrandIndex senior vice president Ted Marzilli said Subway, which had the highest average buzz score of any restaurant brand in 2010, also took the top overall score for all companies, beating Ford, Google and Cheerios. A buzz score is calculated by surveying consumers and asking whether ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.