Chains looking to bolster their usual marketing efforts have tapped into the fervor of the political-primary season with election-theme promotions in bids to win larger blocs of consumers for their products and brands.Yet underneath some of those advertising efforts lies a seemingly sincere desire to persuade citizens to vote. Just a day after political activists clamored for new primaries in Michigan and Florida, Stuart, Fla.-based Hurricane Grill and Wings rushed through a ...
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Contact: Desiree Torres Desiree.Torres@penton.com