Once content merely to have a presence on the Internet with a corporate website, restaurants have been steadily adding microsites and blogs to their online marketing to more effectively target niches within their customer bases and support new-product promotions.Chains contend that microsites and blogs give their brands added exposure and attract new diners while forging even stronger emotional ties with loyal customers. “It’s more than reaching people; it’s communicating with ...
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Contact: Desiree Torres Desiree.Torres@penton.com