Since the start of the new year, several restaurant companies have begun to change their marketing strategies, with new campaigns or new advertising agencies, to counteract what has been plaguing the industry for more than a year — the lapsed consumer. Renewed attention toward one of the most customer-facing aspects of the business, marketing and advertising, has been seen from heavyweights Chipotle, Boston Market, Denny’s, KFC, Pizza Hut and others. They are all battling what ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!