Restaurants seeking to find different ways to target consumers inevitably turn to new media, but a few chains have hit the road to reach consumers with an old standby: delivery service. Offering delivery isn’t exactly a revolutionary idea—Domino’s Pizza built a reputation on it. But chains that have never tried it before are finding that adding a strong service element to the marketing mix can attract new customers and generate sales. Quiznos, The Cheesecake ...
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Contact: Desiree Torres Desiree.Torres@penton.com