With college basketball descending into March Madness, several restaurant chains are getting in the game with a variety of sponsorships and promos that tie into the NCAA tournament. Arby's is advertising on Facebook as the sponsor of CBS Sports' bracket contest on the social-networking site. Arby's has been promoting its new line of Roastburgers, and its Facebook ads include a coupon to try one for free. The 3,756-unit chain also launched a website, ...
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Contact: Desiree Torres Desiree.Torres@penton.com