Operators who once watched the value wars from afar are finding themselves pulled into battle as the recession settles in. As layoffs and economic uncertainty force more Americans to tighten their belts, quick-service brands that formerly steered away from value deals, like Sonic Corp., KFC and Popeyes Louisiana Kitchen, are either in the process of rolling out new menus or are testing them in outlets around the country. And more casual-dining chains are lobbing their own value ...
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Contact: Desiree Torres Desiree.Torres@penton.com