Longtime franchisee on what BK’s latest menu moves could mean for the brand
Burger King is changing up its menu with tests of several new products, a move that a longtime franchisee says could help turn around the nation’s No. 2 burger brand. Tony Versaci, president and chief executive of the 17-unit Burger King franchisee Multi King Corp. of Michigan and Illinois and chairman of the chain’s National Franchisee Association, said he welcomed the new menu initiatives — including fruit smoothies, berry parfaits and an Asian chicken salad — and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!