Longtime franchisee on what BK’s latest menu moves could mean for the brand
Burger King is changing up its menu with tests of several new products, a move that a longtime franchisee says could help turn around the nation’s No. 2 burger brand. Tony Versaci, president and chief executive of the 17-unit Burger King franchisee Multi King Corp. of Michigan and Illinois and chairman of the chain’s National Franchisee Association, said he welcomed the new menu initiatives — including fruit smoothies, berry parfaits and an Asian chicken salad — and ...
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Contact: Desiree Torres Desiree.Torres@penton.com