Mike Cassar will replace James Pa as the new vice president of marketing at Charley’s Grilled Subs, the company said Friday. Prior to his new position, Cassar served as chief marketing officer for EAS Technologies. He also has extensive experience in building brand equity for companies including Ford Motor Company, IBM and XM Radio. “Everything Mike does begins and ends with the consumer,” Charley Shin, founder and chief executive of Columbus, Ohio-based Charley’s, ...
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Contact: Desiree Torres Desiree.Torres@penton.com