TAMPA FLA. Checkers Drive-In Restaurants Inc., as the company works to regain traction and fuel growth at its Checkers and Rally’s double-drive-thru brands. –A roster of new initiatives is in place at New leadership, improved service training, extended hours, fresh marketing initiatives and a new value menu are among the strategies unveiled since Enrique Silva took the reins as president and chief executive of the 825-unit quick-service ...
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Contact: Desiree Torres Desiree.Torres@penton.com