After an unsuccessful rollout of frozen custard in 2000 Checkers, the 800-plus-unit quick-service concept is jumping back into the frozen dessert and snack arena with a new line of reformulated shakes, sundaes and ice cream cones. The Tampa, Fla.-based chain is debuting a 20-item line after consumer focus groups told executives that ice cream would be a good addition for the brand, said Ryan Joy, Checkers senior director of research and development. Checkers’ new line of sundaes ...
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Contact: Desiree Torres Desiree.Torres@penton.com