Grilled cheese-only restaurant prepares to expand
Grilled cheese sandwiches, like so much comfort food these days, are running wild in restaurants from fast casual to fine dining. Even still, a plain, inexpensive, fast-food version of the sandwich is hard to come by. It was that hole in the market that Michael Inwald, now the founder of Cheeseboy, said he wants to fill. “We’re not trying to be a deli or to compete with the typical sandwich shop,” Inwald said. “We’re trying to stick to the core of grilled ...
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Contact: Desiree Torres Desiree.Torres@penton.com