CALABASAS HILLS Calif. In a multi-pronged promotion designed to celebrate both The Cheesecake Factory’s 30th anniversary and Valentine’s Day during the next several weeks, the casual-dining chain is inviting guests to choose the next cheesecake flavor, send an “e-slice” of cheesecake to a friend, and earn a free slice for every $30 spent at the restaurant.
Between Jan. 28 and Feb. 28, guests are invited to submit fantasy cheesecake flavors online and watch them be virtually “baked.” Submissions can be accompanied by a video, song, poem or photo, and the most creative submission could win a trip for two to the original Cheesecake Factory location in Beverly Hills, Calif., to sample the winning creation, which will be added to the menu.
Five finalists will be chosen on March 15 and their entries will be posted on the company’s website for a public vote. The winner will be announced April 1. The company plans to donate 25 cents from the sale of every slice of the winning cheesecake to Feeding America, a national food bank network.
Guests can also go online to take the “Flavor Match” survey to learn the cheesecake flavor that best fits their personality. The flavor can be sent to a friend as an “e-slice.”
Between Jan. 29 and Feb. 14, or while supplies last, diners can earn a guest card good for a free slice of cheesecake for every $30 spent on their next visit, beginning Feb. 18. Guests will receive a complimentary slice of cheesecake and receive a second guest card to share with a friend. The cards can be redeemed Sundays through Thursdays through March 31.
Calabasas Hills-based The Cheesecake Factory Inc. operates 145 namesake restaurants as well as 13 Grand Lux Cafe locations, and one Rock Sugar Pan Asian Kitchen.
Contact Lisa Jennings at [email protected].