SANTA MONICA Calif. Monday nights used to be dead at JiRaffe, a Cali-French outpost here owned by chef Raphael Lunetta. While diners scrambled for one of its 80 seats Thursday through Saturday, on Mondays “they wouldn’t come near us,” Lunetta says. With a $65-per-person check average, Lunetta knew price was part of the issue, so he considered how to increase value for customers without killing profits. The result was Bistro Mondays, a night when JiRaffe’s white tablecloths are ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!