ATLANTA Chick-fil-A has expanded its promotional efforts involving college football by signing on as a sponsor of ESPN’s “College GameDay.” The highlight of the sponsorship is a segment titled “Mascot Movers” and will come at the end of the show, when analyst Lee Corso predicts the winning team by putting on the mascot head of the university he favors. ESPN event staff will wear uniforms co-branded with the Chick-fil-A logo when they bring a crate containing the head to the set.ESPN ...
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Contact: Desiree Torres Desiree.Torres@penton.com