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Chick-fil-A taps fans’ creativity in promotion

ATLANTA Chick-fil-A has launched a social networking site and is encouraging customers to enter the “Biggest Chick-fil-A Fan” video contest as part of the chain’s 40th anniversary celebration.

 

Customers can submit videos up to a minute long at www.chick-fil-a.com/biggestfan describing their passion for the brand. The grand prize will be 40 months of free Chick-fil-A combo meals.

 

 

The website was developed by social-media company Vitrue Inc. and online consultant The Foundry Agency. The contest is Chick-fil-A’s first foray into user-generated content.

 

 

“We look forward to using this contest to harness the creativity of our biggest fans through their stories, which had previously been shared with us anecdotally,” said Mark Baldwin, Chick-fil-A’s senior public relations supervisor.

 

 

The chain has more than 1,350 units in 37 states.

 

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