Lest anyone think that the chicken war is over—or at least not as vicious as the burger and coffee wars—new TV campaigns by KFC and El Pollo Loco are a reminder that quick-service chicken chains can sink their claws into a good fight just as well as restaurants in other segments can. KFC contends in a new campaign that its newly launched Toasted Wrap item tastes better than McDonald’s Snack Wrap, and El Pollo Loco blasts away at any chain that claims to offer a healthful ...
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Contact: Desiree Torres Desiree.Torres@penton.com