Brinker looks to rebuild traffic at flagship after soft 4Q sales
Chili’s Grill & Bar introduced this week a $20 dinner-for-two promotion to help boost customer traffic after a fourth quarter that included a same-store sales decline at the flagship brand of Brinker International Inc. In two separate promotions last year, Chili’s had offered a “Three for $20” deal with a shared appetizer, two entrees and a shared dessert. This year’s version pares off the dessert. Brinker, the Dallas-based casual-dining company, reported a ...
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Contact: Desiree Torres Desiree.Torres@penton.com