DALLAS As more casual-dining chains turn to deals to fix sagging sales, Chili’s Grill & Bar has launched a two-pronged marketing attack with a new “10 under $7” value message and a TV ad campaign that skewers its competition as bland and boring. Among Chili's $7 options are its Oldtimer burger, a half order of quesadillas with a small salad, a half portion of Monterey Chicken with a side, and two chicken tacos with a salad. “In these tough times, we want them [our guests] to enjoy ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.