Fast-casual chain teams with Willie Nelson to highlight the importance of sustainable methods
Chipotle Mexican Grill debuted a short animated film on Tuesday called “Back to the Start,” about a fictional farmer’s choice to move away from industrial production towards more sustainable methods. The two-minute film will be shown nationally beginning in September at movie theaters prior to feature films. It is part of the fast-casual chain’s ongoing “Food With Integrity” movement, which educates consumers about Chipotle’s use of local and ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Why Register?
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!
