Chipotle Mexican Grill has rolled out a new marketing campaign that highlights its “Food with Integrity” philosophy and the executive behind it, founder and co-chief executive Steve Ells. New radio commercials, a relaunched website and redesigned packaging all will emphasize Food with Integrity, Chipotle’s commitment to the responsible procurement of its ingredients, including meat that hasn’t been treated with growth hormones and produce from sustainable sources, the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!