Noting that consumers are seeking spicier menu items when dining out, Church’s Chicken said it has added a new Spicier Spicy Chicken to its menu. The chicken-on-the-bone product is marinated in a spicy sauce for 12 hours, the chain said Monday. Church’s tested it for six months before rolling it out systemwide this month as a permanent menu item. “Spicy foods continue to be a 'hot' trend, no pun intended,” said Kirk Waisner, Church’s chief chicken officer. ...
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Contact: Desiree Torres Desiree.Torres@penton.com