CHARLOTTE N.C. —Thomas Hamilton had always enjoyed managing CiCi’s Pizza restaurants, but that was just a job until this summer, when he attended an interactive, multimedia marketing meeting hosted by the Coppell, Texas-based chain’s executive team. “It reminded me of how different our concept is and how I haven’t embraced it up to this point, even seven years into it, not like I can,” said Hamilton, who is the regional manager of two franchised ...

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