CARPINTERIA Calif. CKE Restaurants Inc. has decided to edit a TV spot promoting the flat-bun Patty Melt Burger at its Hardee’s and Carl’s Jr. restaurants following complaints that the sexy teacher depicted in the commercial was demeaning to educators. The spot, created by Mendelsohn/Zien of Los Angeles, showed the teacher dancing atop her desk as the male students performed a rap song titled “I Like Flat Buns.”The Tennessee Education Association last week protested the airing of the ...
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Contact: Desiree Torres Desiree.Torres@penton.com