Foodservice executives who still believed that taking a swipe at competitors in an ad campaign was a risk-free move were reminded recently of the dangers of making rivals the butt of humor in comparative-marketing efforts. That reminder came when CKE Restaurants sued rival Jack in the Box last month over TV spots that allegedly disparage the Angus beef products of CKEâ€™s Hardeeâ€™s and Carlâ€™s Jr. chains. Two spots promoting all-sirloin burgers at Jack in the Box play up their ...
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