PHOENIX â€”Restaurant companies seeking ways to lure new customers are turning to limited-time offers more often to pique guestsâ€™ interest and to offer variety to returning patrons. While LTOs help increase profitability, they are challenging for the restaurant, the distributor and the supplier, said participants in the â€śLTOs: Drivers for Growthâ€ť panel at the Chain Operators Exchange 2008 here. ...
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Contact: Desiree Torres Desiree.Torres@penton.com