Innovation, the sort that led to the creation of McDonald’s, has driven the American economy for 150 years, but is in seriously short supply today, a product development expert said at the 2011 Chain Operators Exchange. The dearth of innovative products is especially troublesome as businesses work to get back on track following the recession, said Robert G. Cooper, Ph.D., president and co-founder of the Product Development Institute Inc. in Ancaster, Ontario. Almost a third of most ...
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Contact: Desiree Torres Desiree.Torres@penton.com