Cold Stone Creamery will be expanding its frozen yogurt offerings this year, incorporating self-serve Cold Stone Yogurt Bars into existing units. The brand extension will feature a self-serve weigh-and-pay system with a toppings bar. The first units will be in Arizona, California and across the East Coast, and a nationwide launch is expected in spring, the company said Tuesday. Dan Beem, president of Scottsdale, Ariz.-based Cold Stone Creamery, said the brand extension was made to meet ...
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Contact: Desiree Torres Desiree.Torres@penton.com