Marketing directors at foodservice operations are developing breakthrough campaigns by asking their most loyal guests and employees to create marketing materials, from broadcast commercials to static art, that reflect how core users see their favorite brands. From the world’s largest chain outsourcing a Web series to film students, to independent restaurants commissioning branded artwork from skilled users on a crowd-sourcing website, a spirit of collaboration is running through ...
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Contact: Desiree Torres Desiree.Torres@penton.com