Los Angeles-based Ace Metrix found that relevant and informative ads scored high in its ranking of the top 20 restaurant commercials of 2010. Ace Metrix gave the ads an Ace Score based on consumers rating of the commercials’ watchability and persuasiveness. Conveying the desirability of menu items also contributed to higher Ace Scores. Advertising research compiled for the restaurant sector year-to-date showed that operators wanting to get the most bang for their marketing buck need to ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com