Breakfast in the United States is no longer one square meal, but sometimes just a beverage or snack and often not eaten in one sitting, leaving restaurants the ability to meet consumers at various points throughout the morning, new research from The NPD Group finds. The Port Washington, N.Y.-based market released a study Wednesday showing that people approach breakfast in different ways, whether eating at home or at a restaurant. Of more than 27,000 people surveyed about their morning ...
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Contact: Desiree Torres Desiree.Torres@penton.com