When it comes to healthful eating, McDonald’s scores higher with its most influential, social-media-connected patrons than Subway does with its corresponding group of customers, according to recent market research. However, both scored well below many fast-casual and casual brands, said a four-month-long study conducted by DigitalCoCo, a branding and social analytic firm based in Fort Lauderdale, Fla. The report on consumer habits measuring healthful dining said Monday that 22 percent ...

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