Consumers split on effectiveness of economy in ads

NEW YORK The economy has played a starring role in many recent restaurant advertisements, but a new poll finds that marketers should be careful in how they call attention to the recession in their campaigns. In a survey of 2,186 people by Adweek and Harris Interactive released Wednesday, consumers were split in their attitudes of marketing that mentions the economic turmoil. Twenty-seven percent of respondents said restaurant brands that referred to the recession in ads were being ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!

Already registered? here

Please or Register to post comments.

Free eNewsletters! 
Want the latest in the world of foodservice news & trends? 
Check out our e-newsletters