NEW YORK The economy has played a starring role in many recent restaurant advertisements, but a new poll finds that marketers should be careful in how they call attention to the recession in their campaigns. In a survey of 2,186 people by Adweek and Harris Interactive released Wednesday, consumers were split in their attitudes of marketing that mentions the economic turmoil. Twenty-seven percent of respondents said restaurant brands that referred to the recession in ads were being ...
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Contact: Desiree Torres Desiree.Torres@penton.com