The U.S. coffee market grew by more than 50 percent—from $19 billion to $29 billion—between 2002 and 2006 and is expected to grow by another $10 billion by 2011, according to independent market analyst Datamonitor. With so much coffee being drunk, and the majority of it being consumed outside of the home—Datamonitor projects away-from-home purchases to be 75 percent of total sales in the next five years—restaurateurs are finding ways to differentiate their coffee offerings and also to use ...
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