As a newbie covering my first International Franchise Association Convention at the Orlando, Fla., Marriott World Center, I have to admit I was blown away. For a crusty reporter like me, who thinks he’s been there, done that, seen it all and is used to begging to get even a call back from most sources, the no-holds-barred access provided at the IFA confab was eye-opening. I witnessed repeatedly the kinds of closed-door executive discussions most managers share only with ...
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Contact: Desiree Torres Desiree.Torres@penton.com