CULVER CITY CALIF. — A full-service, build-your-own-burger franchise concept from Southern California called The Counter is scheduled to open in Plano, Texas, this week, marking the fourth unit in what its creators predict will be a 30- to 40-unit national chain within the next two years. Founder Jeff Weinstein first opened The Counter in Santa Monica, Calif., in 2003 as a stylish casual-dining restaurant with a full bar that invited ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.