A Delaware Chancery Court judge ruled Monday that KFC and its franchisees must work together and use existing checks and balances when deciding advertising strategy The decision settles a year-old lawsuit sparked by franchisor-franchisee disagreements over the chain’s effort to merchandise its grilled chicken line in 2009. The KFC National Council and Advertising Cooperative, or NCAC, representing the chain’s 650 franchisees in the United States, argued that it has the authority ...
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Contact: Desiree Torres Desiree.Torres@penton.com