LOS ANGELES California Pizza Kitchen on Monday launched its second annual Thank You Card program, a move to increase traffic by offering customers a chance to win prizes of up to $50,000 in cash on a return visit. The program, which company officials credited with lifting same-store sales during the second quarter of 2008, is scheduled to last through June 30. CPK will give out 2.7 million sealed envelopes containing a prize to customers at their more than 200 ...
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Contact: Desiree Torres Desiree.Torres@penton.com