LEBANON Tenn. Cracker Barrel Old Country Store said it is testing its first TV campaign since the late 1990s in a bid to increase traffic from local residents and supplement the sales from travelers, who learn about the chain through its billboards. The spots are part of a campaign titled “The Front Porch” and will air in six markets: Greenville/Spartanburg, S.C.; Lexington, Ky.; Louisville, Ky.; Jacksonville/Brunswick, Fla.; Nashville, Tenn., and Indianapolis.“Our research shows that ...
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Contact: Desiree Torres Desiree.Torres@penton.com