Cracker Barrel Old Country Store led the fourth quarter Restaurant Social Media Index rankings for growth in Twitter followers with initiatives that tapped into the brand’s country music roots. The Lebanon, Tenn.-based chain’s RSMI score for growth on Twitter was 85.5 percent. In comparison, No. 2 Mimi’s Café had growth of 64.7 percent. Most restaurant brands use Twitter to communicate special offers, promote menu items or reinforce brand awareness to lure ...
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