Perhaps as you stroll along the boulevard one fine sunny day this spring, a person unknown to you will approach and attempt to â€śCulverizeâ€ť you.Be not afraid. Itâ€™s only a guerrilla street team working for Culverâ€™s ButterBurgers & Frozen Custard as part of a new integrated campaign, which also includes TV and radio spots, billboards and point-of-purchase materials. The campaign, breaking this week, features a redesigned website for the chain at www.getculverized.com, so if you donâ€™t ...
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Contact: Desiree Torres Desiree.Torres@penton.com