MINNEAPOLIS Dairy Queen will begin selling in August a Mini Blizzard, which is about half the size of its small 12-ounce signature frozen treat. Chief brand officer Michael Keller said the Mini Blizzard achieved high customer satisfaction ratings during testing in several markets over the past nine months. The smaller size and lower price point would create more perceived value with guests looking for more options, he added.“The new Mini size should really connect with customers during our ...
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Contact: Desiree Torres Desiree.Torres@penton.com